America's Most Admired Companies: Apple Is No. 1!
By Betsy Morris
The mass market is supposed to be dead, but you would never know it from Apple. In February the iTunes Store became the second-largest music retailer in the U.S., right behind Wal-Mart. The iPod is to music players what Kleenex is to tissue or Xerox is to copiers. Almost everything Apple makes transcends gender, geography, age, and race.
An anthology of 17 classic stories spanning the years 1983 to 2011.
