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August 5, 1985
August 5, 1985

The Fall of Steve Jobs
By Bro Uttal

Transforming Apple was a tougher task than Sculley first imagined. Under Jobs the company had acquired a near-maniacal focus on products: the chairman electrified Apple's corps with talk of "insanely great" new computers. By the beginning of 1984, though, Sculley had managed to consolidate Apple's divisions into just three: a sales division for all products, a division for the Apple II family of products, and one with the forthcoming Macintosh as its centerpiece and Jobs as its general manager.


Last updated October 18 2011: 5:31 PM ET
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