Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

August 5, 1985
August 5, 1985

The Fall of Steve Jobs
By Bro Uttal

Transforming Apple was a tougher task than Sculley first imagined. Under Jobs the company had acquired a near-maniacal focus on products: the chairman electrified Apple's corps with talk of "insanely great" new computers. By the beginning of 1984, though, Sculley had managed to consolidate Apple's divisions into just three: a sales division for all products, a division for the Apple II family of products, and one with the forthcoming Macintosh as its centerpiece and Jobs as its general manager.

Last updated October 18 2011: 5:31 PM ET
Join the Conversation