Beating the coming water shortage

An expanding world population, extreme weather patterns, and industrial pollution are making water a scarce commodity. Opportunities exist for businesses that can figure out how to keep the pipes flowing.

Water, water, in everything...
Water, water, in everything...
Agriculture consumes 71% of all water globally. An irrigated field in Spain.
With all the bottled water we swig and showers we take, you'd think individuals consume the most water. Actually agriculture accounts for 71%, and industry 16%, of all water use globally. A pair of blue jeans requires 2,906 gallons, most of it from growing cotton. A car requires 104,000 gallons, most of it from the rubber. It takes 71 gallons of H2O to produce a tall cup of coffee. Starbucks plans to cut its in-store water usage by 25% by 2015 with, for example, espresso machines that dispense less water.


Source: Water Footprint Network, Pacific Institute, Veolia Water Americas, Water Technology, drinking-water.org, Poseidon Resources, World Bank, Global Water Intelligence, UCL Global Drought Monitor, The 2030 Water Resources Group, U.N. Population Division, Center for Environmental Systems Research (CESR), World Water Council, U.N. Office for the Coordination of Humanitarian Affairs, Citi Water Sector Handbook
By Tara Moore, reporter - Last updated October 13 2011: 6:43 AM ET
Join the Conversation
The business of cooling the planet

Climate scientists and their billionaire backers are trying to turn down the global thermostat - and make money doing it.

Most Popular
 
 
 
 
 

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.