Winners: Mostly German automakers, as buyers gravitate towards higher-content, high-prestige vehicles. GM trumps Ford, despite the latter's advantages in product turnover and powertrain technology.
Losers: The Japanese. As German, U.S., and Korean manufacturers expand, Japan gets squeezed. Toyota is the only Japanese OEM with a top ranking, and even it finishes below GM. Fiat comes in below average but still higher than Peugeot-Citroen, thanks to its tie-up with Chrysler.
The Toyota comeback rolls on as the Japanese automaker takes aim at Detroit.
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