2. Winning by racing
2. Winning by racing
No country -- not even Italy -- has a racing heritage like Germany's: the "silver arrow" Auto Union and Mercedes' cars of the 1930s; drivers like Juan Fangio, Stirling Moss and Michael Schumacher; and the fabled Nurburgring, which loops around a medieval castle and was nicknamed "The Green Hell." Even its accidents are memorable: Eighty-three spectators died at LeMans in 1955 when a Mercedes 300 SLR plowed into the crowd. You can't put a price on racing heritage, but nobody doubts its value.

By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated June 20 2012: 9:01 AM ET
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