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5. Trucks: A mixed blessing for Ford
5. Trucks: A mixed blessing for Ford
Ford's F-150 is a true winner -- the most popular vehicle in America. Toyota's Tundra can't come close. But popularity comes at a price. Ford is uncomfortably overweighted toward light trucks. They account for nearly two-thirds of its sales in a market that skews toward passenger cars. Toyota is actually underweight on trucks, leaving it room to fill out its product line.

By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated June 27 2012: 12:24 PM ET
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