Upside: Fiat releases another critically-acclaimed television commercial called "Immigrants" that features three 500s plunging into the water off the Italian coast, crossing the Atlantic Ocean, and then driving up on the beach in New York. The spot follows the sexy 500 "Seduction" clip that ran during the Super Bowl and "Baby," in which a back-seat toddler stuns an onlooker with his mastery of colloquial Italian.

Downside: The success of "Immigrants" recalls the taint of earlier Fiat ads that have been less well-received or were downright questionable: Jennifer Lopez using a body double to simulate driving a 500 through her old Bronx neighborhood, and a leering Charlie Sheen slaloming his car through a roomful of beautiful women in "House Arrest."

By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated July 19 2012: 5:13 AM ET
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