There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz.
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They are not only visionary, they're scary smart.