Studebaker Avanti 1962-1963
Studebaker Avanti 1962-1963
With Studebaker on the ropes, the fiberglass-bodied Avanti was introduced to the public in April, 1962 and rushed into production. Considered daring for its time, Studebaker planned to build 20,000 of the fiberglass-bodied Avantis in the first year, but production problems with the new material limited the output to 1,200. That wasn't nearly enough to save Studebaker, which ceased operations a year and a half later.


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated June 11 2012: 9:54 AM ET
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