The chapter 11 filing of Eastman Kodak could cause the loss of thousands of jobs and bring trouble to the company's hometown of Rochester, New York. In bankruptcy court, Kodak's creditors and the judge will decide whether Kodak will reorganize or liquidate.
Whatever happens, the brand in some form will live on, because it's one of the most recognizable brands in the world. That brand identity could help simply its name land a high sales price.
Read on for seven other brands that outlived the company that built them.
Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.
|Bill Gates: 'I feel pretty stupid that I don't know any foreign languages'|
|Wall Street bears warn: We're on verge of crisis|
|Fed stays 'patient' but rate hikes are coming|
|China issues scathing report on Alibaba|
|Bad dog! GoDaddy puppy commercial pulled from Super Bowl|