Borders
Borders

With the dawn of e-books, it became clear in 2011 that there was no room for the world's number two book retailer. Founded in 1971, Borders Group filed for bankruptcy in February 2011. And by December, it had finalized the details of its liquidation.

Today, the retailer's intellectual property, including brand names Borders, Waldenbooks and Brentano, were sold to rival Barnes & Noble for $15.8 million in September 2011. Barnes & Noble owns Borders' website and customer list too. With stores shuttered, it's unclear whether the Borders brand will have much longevity in the age of Amazon.


By Maureen Farrell @CNNMoneyInvest - Last updated January 21 2012: 2:52 PM ET
Join the Conversation
Why bankruptcy isn't a brand killer

Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.