A depression era company, Polaroid was founded in 1937. The company became best known for its instant cameras that printed pictures within seconds. In 1985, Polaroid pushed its instant film competitor, Kodak, out of the industry when it successfully won a patent infringement lawsuit.

Still, Polaroid eventually lost ground because it couldn't find a successful digital camera and wound up filing for bankruptcy in 2001, and again in 2008. During its second round in bankruptcy court, the company was liquidated.

Gordon Brothers and Hilco bought Polaroid's brand name for $87.6 million in early 2009 and today it has one of the most famous celebrities in the world as its chief creative director: Lady Gaga. The new company licenses the Polaroid name for instant cameras, printer paper and other consumer electronics.

By Maureen Farrell @CNNMoneyInvest - Last updated January 21 2012: 2:52 PM ET
Join the Conversation
Why bankruptcy isn't a brand killer

Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2015 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2015. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2015 and/or its affiliates.