Sharper Image
Sharper Image

From 1977 to 2008, you could walk into a mall and buy a high-end nose hair trimmer or the Ionic Breeze air freshener in a Sharper Image store. Just how much purity the Ionic Breeze provided came into question and helped push the retailer into bankruptcy by early 2008. When the company chose to liquidate, a consortium of buyers spent $49 million to buy its name and license products through a new company called SI Products.

Today, you can find Sharper Image travel products, kitchen and bath accessories and electronics in Macy's, Bloomingdales, and Bed Bath & Beyond. At the CES show in Las Vegas, Sharper Image unveiled a host of new audio products, including speakers and sound systems. Iconix Brand Group acquired the licenses from the original buyers in November 2011 for $65.6 million, noting that the brand currently generates $12 million in royalties.

By Maureen Farrell @CNNMoneyInvest - Last updated January 21 2012: 2:52 PM ET
Join the Conversation
Why bankruptcy isn't a brand killer

Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.