360buy.com
360buy.com
Headquarters: headquarters: Beijing, China
Listing: private

It's nearly impossible to compete with China's largest e-commerce site Alibaba, but 360buy.com has quickly turned into a formidable rival.

Operated by Beijing Jingdong Century Trading Co., 360buy.com has distinguished itself from Alibaba by selling and shipping a wide variety of products, including computers, dishwashers and mobile phones to Chinese consumers rather than simply linking consumers to one another.

The so-called business-to-consumer part of e-commerce is expected to triple next year to $102 billion per year, or 47% of all online sales, according to Chinese research firm Analysys International.

360buy.com quickly established a foothold in the business-to-consumer market by mimicking Amazon.com's business model. While Alibaba's Taobao mall still has a larger market share, 360buy.com is quickly catching up.

360buy's executives have said that the company plans to go public in the U.S. this year, hoping to raise between $4 billion and $5 billion, which could make it one of the largest IPOs in U.S. history. The site is said to have generated roughly $1.6 billion in 2010 revenue.


By Maureen Farrell @CNNMoneyInvest - Last updated April 26 2012: 6:06 PM ET
Join the Conversation
China's economic growing pains

China is the world's second largest economy, but it will still take years before living conditions are on par with other developed countries.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.