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Just market it: 7 of Nike's notable campaigns

Through the years, Nike's traditional ad campaigns have provoked, enraged, startled - and sold.

Bo Jackson sold the world on cross-training.

By Scott Cendrowski, writer-reporter @FortuneMagazine - Last updated February 13 2012: 5:36 AM ET
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Nike's new marketing mojo

How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era.