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Anita Roddick
Anita Roddick
Body Shop

Long before being green was fashionable, Anita Roddick proved you could achieve differentiation in a crowded market by creating a socially and environmentally responsible business. By the time she died of a brain hemorrhage in 2007 at age 64, Roddick had become one of Britain's most celebrated entrepreneurs, with an empire of more than 2,000 Body Shop stores in some 50 countries.

By John A. Byrne, contributor @FortuneMagazine - Last updated March 22 2012: 6:02 AM ET
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