Road Warrior: DJ Irie

Travel tips from the Miami Heat's favorite music player

Survival skills
Survival skills
Born Ian Grocher in St. Croix and raised in Miami, DJ Irie, 36, has turned a case of mistaken identity into a hip, hot brand. In 1993 a student asked the Florida International University freshman to deejay a party; back then Irie was just a keen record collector, but he improvised his way into a club gig that led, six years later, to his being hired by the NBA's Miami Heat as the first personal deejay for a pro sports team. Today Irie owns a thriving talent-management company, hosts a top-rated radio show, has endorsement deals with Heineken and Verizon, and works and plays with LeBron James, Jamie Foxx, and Drake. His travel tips:


By Scott Gummer, contributor @FortuneMagazine - Last updated May 02 2012: 6:29 AM ET
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