Nike Black & Tan
Nike Black & Tan

On St. Patrick's Day Nike released its "Black & Tan" skateboard sneaker, which was named, in part, after the drink made with Guinness and Harp beers. The beverage may be harmless enough, but Black & Tan is also the nickname for the Royal Irish Constabulary Reserve Force, a British paramilitary group that suppressed the Irish in their War of Independence.

Irish citizens were furious. In an article about the shoe, the Los Angeles Times described it as "akin, in some circles, to naming a sneaker the Taliban or the Nazi." Nike apologized.


By Ben Toren @FortuneMagazine - Last updated July 20 2012: 1:00 PM ET
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