Currently: Chairman and CEO, Amazon
Call Bezos a shark for his relentless undercutting of brick-and-mortar standbys, but his ruthlessness has been good for Amazon shareholders. It isn't just the online retailer's low prices and unbeatable customer service that impresses; it's also the way Bezos takes risks. He bet that consumers would embrace the ultra- cheap Kindle and that he'd make up for losses on the hardware with consumer spending on e-books. He rolled out an in-house publishing arm and set up a cloud-services unit that offers computing capacity to companies and music to consumers. A smartphone is in the works. Bezos may be a shark, but there's no denying that he also knows how to build a business and keep it sailing.
We invited readers to draft their own roster, and asked management experts and sitting CEOs to weigh in too. Here are the results of our first online fantasy game.
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