Just in time for the Super Bowl, a new batch of less expensive but extra large (read: 60- to 70-inch) high definition televisions unveiled at the Consumer Electronics Show in Las Vegas earlier this month is pressuring prices in the large TV segment. And that will soon force 40- to 50-inch sets to come down in price too, according to NPD's Baker.

"It's a snowball effect, when larger screens are cheaper, it pushes smaller screens to a lower price point," explained Frank DeMartin, vice president of consumer product sales for Mitsubishi, which is now offering a 73-inch HDTV for less than $1,500. "That's good news for the consumer, bad new for us," he said.

By Jessica Dickler @CNNMoney - Last updated January 26 2012: 12:32 PM ET
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