Battling bad airline service with music
Battling bad airline service with music
Dave Carroll, 44

On a crusade since: 2009

Day job: Musician

Achievement: Turned complaining about damaged luggage into an art form -- literally -- with a music video viewed more than 11 million times on YouTube.

Why he's a hero: After months of asking United Airlines to pay to fix a guitar broken in transit, Carroll got the airline's attention -- and the world's -- with "United Breaks Guitars," a music video that went viral.

Now Carroll is helping start Gripevine, a website connecting people and companies to settle disputes, and he's publishing a book reflecting on lessons of his United experience.

Quote: "Getting angry doesn't help. You can do things creatively and get a better result."

By Kim Clark @Money - Last updated July 11 2012: 12:39 PM ET
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