Spoofing a popular TV show
Spoofing a popular TV show
Heather Huhman (above) hired Christina Barkanic after she sent in an application with a Law & Order theme.
Owner: Heather Huhman
Company: Come Recommended

By the time the job application landed in Heather R. Huhman's e-mail inbox, Christina Barkanic's chances of getting hired as a multimedia director seemed slim. "Typically, the last person to apply doesn't get the job," said Huhman, CEO of Come Recommended, a content marketing and digital PR agency in Washington, D.C. Then she opened the e-mail attachment.

Unlike the 50-odd resumes before it, Barkanic's application included a presentation spoofing the hit TV series, "Law & Order SVU." The multimedia presentation begins with an audio introduction from Barkanic -- an eerie, monotone monologue, set to the backdrop of a black screen, ending with the ominous declaration:

"These are their stories." Following an audio clip of Law & Order's unmistakable, rapid-fire gavel pound -- a slideshow begins, detailing Barkanic's credentials and accomplishments as if it were a legal dossier.

"I'm a big 'Law & Order SVU' fan so Christina's application really impressed me," said Huhman. 'I thought it was really cute and creative. And it made a lot of sense, especially for the video-oriented position she was applying for."

For Barkanic, it was a risky but necessary move. After six months of sending countless "generic" resumes without so much as "any feedback or a single lead," Barkanic said, "I knew the traditional approach wasn't working for me so when I saw the multimedia job opening, I brainstormed a way to, at the very least, get Heather's attention." Case closed.


By Cindy Waxer, contributing writer @CNNMoney - Last updated February 23 2012: 6:15 PM ET
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