5 ways small biz can attract big clients

Winning business from the Fortune 500 is a great way to put your company on the map.

1. Lighten the load
Lighten the load
Tackle unsexy jobs that big companies find inconvenient or, if they face high labor costs, unprofitable to manage. At Standard Functional Foods Group in Nashville, CEO Jimmy Spradley (right) attracts food conglomerates by offering to make new or smaller brands of foods like granola bars, helping clients avoid small production runs. By consolidating orders from multiple firms, he's built a profitable business and expects sales of $150 million this year.


By Verne Harnish, contributor @FortuneMagazine - Last updated April 27 2012: 12:44 PM ET
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