About the business:
Oakland-based Premier Organics was founded in 2002 by CEO Santiago Cuenca-Romero. Cuenca-Romero was enthralled by peanut butter when he came to the U.S. from Spain and realized that he could apply his background in meat grinding to creating nut butters, such as almond or cashew. Cuenca-Romero attributes his company's solid growth to rise in the raw foods market, especially within Canada and Europe. The company has paired up with Inner City Advisors, also located in Oakland, to help the firm optimize its operations and social marketing efforts.
This year's Inner City 100 companies have fought off a sluggish economy through a combination of smart investment and savvy strategy. Here's how they are doing it.
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