Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Get ready to eat
Get ready to eat
Finding quality chow, free or otherwise, in downtown Austin was never a problem. At a grilled cheese grill hosted by group messaging start-up GroupMe, 33-year-old Japanese champion eater Takeru Kobayashi set a new eating record for the convention, wolfing down 13 grilled cheese sandwiches, dunked in water, in 60 seconds. "I thought I could eat more," he told onlookers.

By JP Mangalindan, writer-reporter @FortuneMagazine - Last updated March 16 2012: 4:43 PM ET
Join the Conversation
5 things that mattered at SXSW

Couldn't make it to this year's new media pow-wow? Here's everything you need to know in 500 words or less.