Get ready to eat
Get ready to eat
Finding quality chow, free or otherwise, in downtown Austin was never a problem. At a grilled cheese grill hosted by group messaging start-up GroupMe, 33-year-old Japanese champion eater Takeru Kobayashi set a new eating record for the convention, wolfing down 13 grilled cheese sandwiches, dunked in water, in 60 seconds. "I thought I could eat more," he told onlookers.

By JP Mangalindan, writer-reporter @FortuneMagazine - Last updated March 16 2012: 4:43 PM ET
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