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What it does
What it does
Intuit CEO Brad Smith
Small businesses across North America run on Intuit's QuickBooks accounting app, while millions of consumers use TurboTax and Quicken to keep their financial lives in order. Other Intuit cash cows: payroll and payment-processing services for small businesses, and high-octane tax and accounting products for professional accountants. Intuit is broadening its business model beyond selling desktop software to delivering online financial-management services. "Consumers adopt first, then businesses, then accountants," says CEO Brad Smith, who notes that web-based product delivery helps Intuit by generating steady subscription revenues.


By Richard McGill Murphy, contributor @FortuneMagazine - Last updated April 05 2012: 6:45 AM ET
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Top 50 winners

Which companies have the best reputations? Apple tops the list for the fifth year in a row. Who else made the top 50 this year?