Co-founder Sonia Sahney Nagar aims to give the traditional shopping magazine a digital twist. She calls Pickie "the world's first personalized shopping magazine."
Log on to the iPad app, choose your favorite stores and brands, and the app will display trending content around those topics. Pickie also scours your social networks to see what items your friends are talking about. Nagar, a former senior product manager at Amazon, says her experience at the company taught her the power of recommendation opportunities.
"Our friends have conversations around products all the time," she says. "Pickie finds valuable product mentions and filters out the noise."
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