The Fiat 500 is part of European automotive history and its color palette reflects that. You can get your 500 in colors that look like they drove straight out of 1963 like this charming Verde Chiaro. (That's "light green" in Italian.) Other available "retro" colors have included Moccha Latte, a light brown, which is not available for 2013, and Luce Blu, a light blue.
While small car buyers generally favor bright colors, there's something about the 500's classic lines that make these colors work. When the car was first introduced, dealers had trouble keeping Verde Chiaro cars in stock, according to Chrysler.
An association with actor McQueen can multiply the value of a machine.