For an extra $1,000, your Hyundai Veloster Turbo can come with a paint job that's a complete pain in the neck. This matte gray paint must be washed on a regular basis. By hand. You can't take it through a car wash. Oh, and don't dare wax it except with the special wax created just for this paint job. (Hyundai actually provides a matte finish cleaning kit with each matte gray Veloster Turbo sold.)
This is the paint job for the person who wants something truly unique and who really likes worrying about his car.
An association with actor McQueen can multiply the value of a machine.