Tata/Jaguar
mass market vs luxury - tata nano jaguar xj

Aston owners can start to relax. When Tata bought Jaguar from Ford in 2008, onlookers wondered if buyers looking for an authentic product of jolly old England would settle instead for a car produced by a manufacturer from its former colony best known for the Nano, the world's cheapest (in monetary terms) car. In fact, the buyers have, confounding many predictions. Worldwide sales of Jaguar vehicles have been climbing, new models are emerging -- like a new Jaguar sports car, the F-type, making the rounds of the auto shows -- and Jaguar is extending its reach into developing markets in China, Russia, and South America.


  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
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