VW/Lamborghini
mass market vs luxury - vw up lamborghini aventador

VW has had better luck with Lamborghini, which it bought in 1998 form a Malaysian investor group. The automaker continued Lambo's tradition of in-your-eye design while using cost-saving and quality-improving parts from Audi's parts bin. Sales increased by 23% in 2011 to 1,602, and a new model, the 217 mile-per-hour Aventador that stickers at just under $400,000, was introduced last year.


  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
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Lincoln's luxury on the cheap

You'll be hearing about Lincoln's relaunch these days. But what you won't hear about is Ford's thrifty approach.

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