mass market vs luxury - vw beetle turbo porsche 911 turbo

The Porsche brand has proved indestructible over the past decade, as it was stretched to include SUVs (Cayenne) and sedans (Panamera). The company's acquisition by VW, completed in July, should only accelerate its growth. VW is a master at managing most of its upscale brands (see Bentley and Lamborghini), and access to the Group's vast engineering and supplier resources should lower its costs and speed its adaption to stricter fuel economy standards.

  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
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Lincoln's luxury on the cheap

You'll be hearing about Lincoln's relaunch these days. But what you won't hear about is Ford's thrifty approach.

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