Fiat/Alfa Romeo
mass market vs luxury - fiat 500 alfa romeo giulietta

The 112-year-old maker of sports cars and upscale sedans has travelled a bumpy road since becoming part of the Fiat Group in 1986. One of the key building blocks of CEO Sergio Marchionne's expansion strategy -- Alfa's return to the U.S. -- has been repeatedly delayed. Meanwhile, projections of its future growth have been slashed as sales slide to their lowest level since 1969, according to Automotive News. VW's chairman Ferdinand Piech would love to add Alfa to his house of brands, but Marchionne says he isn't selling.

  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
Join the Conversation
Lincoln's luxury on the cheap

You'll be hearing about Lincoln's relaunch these days. But what you won't hear about is Ford's thrifty approach.

Find Your Next Car

Get the latest car news:

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.