Fiat/Alfa Romeo
mass market vs luxury - fiat 500 alfa romeo giulietta

The 112-year-old maker of sports cars and upscale sedans has travelled a bumpy road since becoming part of the Fiat Group in 1986. One of the key building blocks of CEO Sergio Marchionne's expansion strategy -- Alfa's return to the U.S. -- has been repeatedly delayed. Meanwhile, projections of its future growth have been slashed as sales slide to their lowest level since 1969, according to Automotive News. VW's chairman Ferdinand Piech would love to add Alfa to his house of brands, but Marchionne says he isn't selling.


  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
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