Nobody is hurting worse than PSA Peugeot Citroën. Once a strong No. 2 in West Europe, the French automaker's market share has fallen to 12.7%. Its stock price has fallen 44% in the past year, and the company has been burning cash. PSA has a particularly large presence in Southern Europe, which has been hit hard by recession. Its market is down 13.3% in France, 14.9% in Spain, and a bruising 20.9% in Italy." According to the newly installed French socialist government, PSA made strategic mistakes over the past 20 years by not expanding internationally -- which anybody who has tried to buy a Peugeot or Citroën in the U.S. would know first-hand.
A look at what's in store for the world's automakers this year will tell a lot about what to expect for cars down the road.