10. Carlos Ghosn and Nissan
carlos ghosn nissan leaf naias

For a man unaccustomed to failure and never known for his humility, Nissan CEO Carlos Ghosn performed a graceful mea culpa in front of a roomful of journalists by conceding that his expectations for Leaf EV sales were wildly off the mark. Ghosn refused to assign blame, but, characteristically, he reaffirmed his faith in EVs and took steps to make sure he doesn't fall short again. In an effort to juice sales, he cut Leaf prices 18%, announced the addition of a stripper model at a lower price, and reaffirmed his determination to see electrified cars reach 10% of the market by 2020.


  @FortuneMagazine - Last updated January 18 2013 09:50 AM ET
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