3. Maserati Quattroporte
gallery 2013 naias

The reentry to the U.S. of Fiat's Alfa Romeo has become a long-running shaggy dog story with no apparent conclusion, and CEO Sergio Marchionne has turned his attention to another under-performing brand. While Alfa went all-but-unmentioned at Marchionne's news conference, he talked up Maserati as a partner to Ferrari in the beautiful-but-ridiculously-expensive product segment. Besides the all-new Quattroporte, he has plans for a Maserati SUV and a new, smaller sedan that sound a lot more concrete than his dreams for Alfa that have proved so ephemeral.


  @FortuneMagazine - Last updated January 18 2013 09:50 AM ET
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