9. Dieter Zetsche: Mercedes-Benz
auto execs dieter zetsche

German sources are saying that Zetsche will have his chairman's contract extended until the end of 2016. That's more of a bet on the future than reward for the past. Falling sales in Europe and stiffer competition in China have dented Mercedes results, and Zetsche will have to up his game to position the three-pointed star for luxury leadership that he has promised for 2020.


  @FortuneMagazine - Last updated January 30 2013 06:33 AM ET
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