5. Elon Musk: Tesla Motors
auto execs elon musk

This will be the year that determines whether Tesla (TSLA) remains a cash-burning rich man's hobby or grows up to become a self-sustaining business. Chairman and CEO Musk has promised to build 20,000 cars this year, and he got a good start in January. Still to be settled is whether his factory-owned showroom and service centers provide adequate distribution -- and if they violate dealer franchise laws.


  @FortuneMagazine - Last updated January 30 2013 06:33 AM ET
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