3. Silverado and Sierra are losing share
2014 gmc sierra

As full-size pickups go, so goes Detroit, and GM is getting a smaller slice of that business. Combined, the Chevrolet Silverado and its sister GMC Sierra (above) took 34.7% of the full-size truck market through the first 11 months of 2012, in figures compiled by the Los Angeles Times, down from a 40.3% share in 2008. Meanwhile, Ford's (F, Fortune 500) F-series has gained nearly seven points of share, and Chrysler's Ram two and a half points in 2008. Chrysler's Dodge Ram is at 18.1%, up from 15.6% in 2008.

  @FortuneMagazine - Last updated February 14 2013 06:23 AM ET
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