4. The new Silverado fails to excite
gallery 2014 chevrolet silverado ltz outdoor horses

When times are tough, GM gets conservative. When the automaker ran into trouble in the early '90s, it introduced a Chevy Lumina that was so tired that it looked like it had been designed a decade earlier. Ditto for the Silverado and Sierra. After they were unveiled recently, Car and Driver reported, "The latest iteration of Chevrolet's big-selling Silverado is here, and -- surprise! -- it looks pretty much like the last one." That may satisfy Chevy die-hards who said don't change it, but it won't do much to recover lost market share.

  @FortuneMagazine - Last updated February 14 2013 06:23 AM ET
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