5. Roger Smith
worst auto ceos roger smith

CEO, General Motors
1981-1990

When Smith took over, GM's U.S. market share was 46%. It was 35% when he left. In the process, he wasted billions trying to revive the sagging giant through diversification (EDS and Hughes), automation (robotized factories), reorganization (two superdivisions B-O-C and C-P-C), commonization (GM-10 cars) and experimentation (Saturn). Smith's legacy was a fleet of low-quality, lookalike autos, an unqualified successor, and a mountain of debt that pushed the company close to bankruptcy in 1992.


  @FortuneMagazine - Last updated April 03 2013 06:23 AM ET
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