7. Bob Eaton
worst auto ceos robert eaton

CEO, Chrysler
1993-1998

Co-chairman DaimlerChrysler
1998-2000

Eaton became a hero during the first half of his tenure as a boom in light trucks produced a seller's market for Chrysler's pickups, Jeeps, and minivans. But he got outmaneuvered during the Daimler-Chrysler combination, leaving Chrysler shortchanged in what was famously called "a merger of equals." Eaton left behind a damaged company when he prematurely retired to Florida with a personal treasure in stock and options worth tens of millions. Chrysler would be judged worthless seven years later.


  @FortuneMagazine - Last updated April 03 2013 06:23 AM ET
Join the Conversation
Find Your Next Car

Get the latest car news:

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.