7. Bob Eaton
worst auto ceos robert eaton

CEO, Chrysler

Co-chairman DaimlerChrysler

Eaton became a hero during the first half of his tenure as a boom in light trucks produced a seller's market for Chrysler's pickups, Jeeps, and minivans. But he got outmaneuvered during the Daimler-Chrysler combination, leaving Chrysler shortchanged in what was famously called "a merger of equals." Eaton left behind a damaged company when he prematurely retired to Florida with a personal treasure in stock and options worth tens of millions. Chrysler would be judged worthless seven years later.

  @FortuneMagazine - Last updated April 03 2013 06:23 AM ET
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