1. 2013 Ford F-series
2013 ford f150 king ranch

Ford pioneered the idea of high-end models with cowboy themes in 2001, and the King Ranch now accounts for nearly one-third of its sales. There are enough cowhide seat coverings, ranch logos, and cattle brands decorating the interior to make the passengers think they are riding in a bunkhouse. Eight other less-aspirational trim levels are available, beginning with a bare-bones work truck that starts at $20,000, enabling F-series to keep a comfortable lead on the competition.

  @FortuneMagazine - Last updated May 14 2013 06:08 AM ET
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