Chevrolet used its smallest model, the Spark minicar, as the basis for its new all-electric car. The gasoline-powered Spark gets by with just 84 horsepower and 83 foot-pounds of torque, a pittance by today's standards. The Spark EV's electric motor, on the other hand puts out 130 horsepower and 400 foot pounds of torque. Yes, it's a heavier car, but that power should more than make up for it. (We'll let you know more once we've driven it.)
An association with actor McQueen can multiply the value of a machine.