What the people want
fiat 500e gallery

Chrysler engineers could have simply taken the gasoline tank and engine out of a Fiat 500 and put in electric motors and a battery pack wherever they'd fit. Job done. Costs saved. At least some people would still buy it just because it's cute and it runs on batteries.

Instead, they did a lot of work. First, they went out and spent time -- as in, basically moved in with -- a whole bunch of Mini E electric car owners to find out how they used their cars and what they really wanted in a small plug-in car.

With that knowledge they set to work creating a plug-in version of the 500 that would preserve the fun of the original. (It turns out electric car owners really don't want to drive golf carts) That's not easy when you've got a battery pack that adds about 600 pounds.

  @peterdrives - Last updated June 13 2013 10:38 AM ET
Join the Conversation
Find Your Next Car

Get the latest car news:

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.