Future collectible cars unveiled at Pebble Beach

Not all the cars at the annual gathering are decades old. Automakers are also out to attract new customers.

Lamborghini Veneno

pebble beach new cars lamborghini veneno

Watch: Driving the Lamborghini Veneno

The Lamborghini Veneno was unveiled at the Geneva Motor Show back in March but, with only four ever to be made, most people will never get to see one. Three have already been sold to customers at $4 million each but one car Lamborghini kept for its museum and that's the one they brought to Pebble Beach. They even allowed me to drive it around a bit.

The drive was at low speeds around the Pebble Beach golf course -- I could have thrown in a set of clubs and billed at as the world's most powerful and expensive golf cart -- but it was exciting nonetheless.

Under the skin, the Veneno shares its engine and transmission with the Lamborghini Aventador, a car that costs a tenth the price: a paltry $400,000. The Veneno, however, is built almost entirely from pricey carbon fiber. Even the soft fabric inside the cabin is made from specially treated carbon fiber.

  @peterdrives - Last updated August 23 2013 06:01 AM ET