The Lamborghini Veneno was unveiled at the Geneva Motor Show back in March but, with only four ever to be made, most people will never get to see one. Three have already been sold to customers at $4 million each but one car Lamborghini kept for its museum and that's the one they brought to Pebble Beach. They even allowed me to drive it around a bit.
The drive was at low speeds around the Pebble Beach golf course -- I could have thrown in a set of clubs and billed at as the world's most powerful and expensive golf cart -- but it was exciting nonetheless.
Under the skin, the Veneno shares its engine and transmission with the Lamborghini Aventador, a car that costs a tenth the price: a paltry $400,000. The Veneno, however, is built almost entirely from pricey carbon fiber. Even the soft fabric inside the cabin is made from specially treated carbon fiber.
An association with actor McQueen can multiply the value of a machine.