6. Symbolic marketing move
infiniti hong kong hq

Infiniti moved its headquarters from Japan to Hong Kong to signal its global aspirations and to put it closer to the exploding Chinese market. Nissan-Renault CEO Carlos Ghosn is above center opening the new HQ.

Formerly a division, Lincoln renamed itself the Lincoln Motor Company to put some distance between it and Mother Ford. Lincoln eventually expects to get half its sales from China and is counting on its customization efforts to get it there but has made no geographic move in that direction.

Advantage: Infiniti


  @FortuneMagazine - Last updated August 27 2013 06:07 AM ET
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