The C-Max is essentially a hybrid-only version of the Ford Focus with a bigger body. It might not be the handsomest car in the world but it does fit in a lot of stuff. Plus, it's actually fun to drive. Ford recently had to revise the C-Max's EPA fuel economy estimates downward but those numbers are still excellent, especially for a car with its rare combination of pep and practicality.
An association with actor McQueen can multiply the value of a machine.