5 companies that make business 'beautiful'

Profits are a necessity, says a new book by a French design team, but sustainability and simple pleasure matter, too.

jean baptiste danet
Jean Baptiste Danet

"It's tempting to think of business and pleasure as incompatible, just as it seems logical to think of art and science as antagonistic," writes Jean-Baptiste Danet in Business is Beautiful: The Hard Art of Standing Apart. "Why not a bit of both?"

Danet is CEO of global design and branding firm Dragon Rouge, headquartered in Paris. For their new book, Danet and his team identified 20 companies from around the world (none are Dragon Rouge clients) whose innovative products and services are not only profitable but also good for people and the planet. They, and other enterprises like them, "make us want business to be part of our lives," Danet writes. Here's a look at five of Danet's picks.


  @FortuneMagazine - Last updated June 19 2013 03:35 PM ET
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