2. College Football Playoff
csource football logo

College football fans have been clamoring for years about a football playoff system. Not only did they get their wish -- a four-team tournament will decide the national champion each year beginning in 2014 -- they also got a say in the new tournament's logo. "College football is obviously a passion for many, many people," says Bill Hancock, executive director of the College Football Playoff (formerly known as the BCS). "You're obviously not going to have fans deciding what play to run on third and two, but to whatever extent fans can be involved, they need to be."

The logo (above) was determined by more than 100,000 fan votes over a five-day period, and they were directed to the organization's website via Facebook and Twitter. The logos were created internally, and no outside submissions were accepted to avoid issues involving intellectual property laws, says Hancock.

The College Football Playoff did run into trouble on day one of the voting when officials running the campaign noticed thousands of votes streaming in from a single IP address. It caused a temporary halt in the contest, and those votes were wiped out, but the trouble won't deter the College Football Playoff from implementing fan votes in the future, says Hancock.


  @FortuneMagazine - Last updated June 24 2013 10:19 AM ET
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